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“I wanted to create a piece of art in the world of fashion, a gem that would be surprising and reassuring at the same time.”
Ingie Chalhoub’s love of fashion and art combine at Etoile ‘La boutique’.
Conceptualised, founded and established in 2005, the ground-breaking multi-brand concept Etoile ‘La boutique’ has become the destination of choice for the fashion savvy.
The illustrious designer Jacques Garcia was commissioned to create this exclusive and inspiring universe dedicated to cutting-edge fashion, luxury and fine art.
It is a sphere where women can feel pampered in every sense of the word, a world where original fashion merges with extraordinary art under the same roof, a place where two vibrant cultures blend in a unique style.
The exceptionally beautiful interior has been fashioned in a baroque fusion style where French Art de Vivre and Baroque Orientalism blend to create an exclusive ambiance. The floor is lavishly covered in a custom-made carpet from Brintons UK while the gilded walls are adorned with more than 350 gold leaves.
The boutique offers the perfect environment to peruse and experiment with the latest trends, discover new labels as well as enjoy the world’s top designers. From the must-have shoe to the lust-have bag and that hot-off-the-catwalk dress, all the essentials are ready to be snapped up at Etoile ‘La boutique’.
This trendsetting yet eminently sophisticated store is a showcase for fashion and for art. No wonder this boutique has received critical acclaim by the industry and press.
Etoile ‘La boutique’ has received several awards since its launch including the RetailME Award for ‘Store Design of the Year’ in 2006, Retail City’s ‘Franchise Operator of the Year’ in 2008 and Gulf Connoisseur award for ‘Best Fashion Boutique’.
Also in 2007, Etoile ‘La boutique’s’ TV commercial I have an affair with fashion won the MENA Film Crystal Award.