SALE
50% - 70% Off | Ends on 31-Jan
WHAT'S NEW?
Effortless layers, rich textures, and the season’s must-have silhouettes for modern dressing.
FLORALS REDEFINED
Styles that bring life and color to your wardrobe.
INTRODUCING DEME BY GABRIELLA
Discover bold, feminine, and effortlessly glamorous styles to take you from AM to PM.
JUST LAUNCHED: LEDIEL
Statement-making dresses from Lediel that redefine modern elegance.
SHOP THE BRANDWHERE ART MEETS ADORNMENT
Bold, modern, and effortlessly feminine jewelry that shines from work to night outs.
SHOP THE EDIT
GET READY FOR RAMADAN
Curated festive looks for every moment.
WORKDAY, UPGRADED
Chic styles to power through your week.
GLOW AFTER DARK
Get ready to dazzle in evening styles designed for every occasion.
MODERN GLITZ, RETRO VIBES
Statement dresses for unforgettable moments.
ONLINE EXCLUSIVES
Discover dreamy elegance from L'idee and Needle & Thread — where delicate artistry meets modern romance.










