Your Guide to Styling Pleated Dresses from L'idee for your next Euro Vacation

If one had to encapsulate the beauty of Positano and pack it with a dose of opulence, you would be presented with L’idée. Born in Australia, and inspired by the colourful coasts of Italy, this concept brand celebrates the art form of pleating, wherein, every pleat signifies and celebrates the essence of womanhood. The collections on the other hand, evoke a sense of passionate romance, blending elegance with daring silhouettes.

In a previous conversation with Etoile La Boutique, Breeana Smith, the founder of the brand, painted a delightful picture of the L’idée Woman – “She is a vivacious personality and is as expressive as the Italians are. There are multiple facets to her, as there are pleats to the brand.” She continued to mention, “It is a bold, exuberant and colourful brand, not a minimal or a conservative one. We are very much out there just as our clients are.”

Contrary to how they first started off, the brand now offers a diverse range of designs, spanning from flowing tops to wide-legged bottoms. However, their signature pleated dresses hold a special allure for us. This low-maintenance garment with a high-maintenance allure is a must-have in your evening wear wardrobe. Crafted keeping in mind every character a woman can play; the brand ensures there's something for every persona and occasion. The Versailles Gown caters to aficionados of grandeur, boasting voluminous sleeves and rich jewel tones, while the Sirene Puff Sleeve Mini Dress embodies the mischief of a summertime romance. And with Etoile La Boutique, be prepared to be spoiled for choice to pick your favourite from L’idée Woman.