Celebrating Romance and Elegance: LoveShackFancy’s Timeless Charm

New York-based brand LoveShackFancy is all about celebrating love and soaking in the rosy hues of blooming flowers. Founded by Rebecca Hassel Cohen in 2013, the brand seamlessly blends vintage charms with a contemporary take on femininity. It all began when Hassel Cohen designed her bridesmaid dresses for her ethereal summer wedding, sparking the creation and inspiration of LoveShackFancy. Since then, the brand has expanded its offerings to include perfumes, bedding, wedding dresses and children’s collections.

LoveShackFancy is known for its signature pink hues, ruffles, and lace that appeal not simply to romantics but also to anyone who wants to feel beautiful and confident in who they are and what they wear. Bows, a defining feature of the brand, illustrates the essence of LoveShackFancy–– a perfect blend of softness and strength.

The new summer collection radiates brightness and positivity featuring candy-coloured pieces and sunset-inspired designs. LoveShackFancy has reimagined the Victorian’s free spirit, creating outfits perfect for dancing in the sun. With a dress for every month of summer, the collection transitions from pretty pastels in May to rainbow gelato and lavender fields (inspired by Jane Birkin) in June for a perfect European summer. July brings bold prints and pops of colour ideal for beach days. We recommend packing the Rossi Mini Dress for your next summer vacation, along with the Azalea Maxi Dress paired with the Lawrence Cardigan.

Shop the exclusive collection at Etoile La Boutique and experience a collection that embodies playful and light hues that urge people to feel their best.