Jul - 2015
Etoile “La boutique” opens its door to the ladies of Riyadh
Etoile “La boutique” proudly announces it is opening on the ladies floor of the Kingdom Mall in Riyadh, Kingdom of Saudi Arabia. The store of approximately 200 sqm is designed to offer the ideal space for contemporary brands (Antonio Marras, Roksanda and Rochas) and established designers collections (Alaia, Alexander Wang, Christopher Kane, Giambattista Valli and INGIE Paris). A dedicated area has been created for ladies to indulge themselves in red-carpet evening dresses such as Greta Constantine, Marchesa Notte, Rochas & Safiyaa To complement the hand-picked collection, Etoile “La boutique” also offers a beautiful range of luxurious bags, shoes and jewelry, such as Anya Hindmarch, Rosantica, Kotur and Rada to complete the fashion experience. Design elements from the boutique’s heritage regionally, such as the iconic red sofa, gold leaf designs, and the exclusively patterned carpet have been implemented into the boutique. Marble and antique brass displays complement the exclusively designed brown parquet for an elegant feel. Ingie Chalhoub, CEO and Managing Director of Etoile Group and Creative Director of Fashion label INGIE Paris explains: “It is an honor to finally open the doors of our boutique in Riyadh. The ladies of the Kingdom are very fashion savvy, and understand what fashion luxury entails. I hope they will enjoy Etoile “La boutique” luxury experience.